How to Tell When a Product’s ‘AI Features’ Are Just Cloud Processing With a Marketing Budget
How to Tell When a Product's 'AI Features' Are Just Cloud Processing With a Marketing BudgetEvery product launched in the last eighteen months has an 'AI' badge on the box. Phones promise AI photography. Laptops ship with AI copilots. Smart home devices claim AI optimization for your thermostat schedule. The marketing implies intelligence is something the device has—a capability baked into the silicon, ready to work wherever you are, whenever you need it. That framing is almost always wrong.After a decade of tearing down hardware and tracing failure modes to their root causes, I have learned to look past labels and ask what a product's claims actually depend on. Most AI features in consumer electronics are not a capability the device has. They are a remote service the device accesses.…